Connected and Sustainable Mobility
Smart Transportation Pricing in Seoul
Through its partnership with the City of Seoul, Connected Urban Development (CUD) has created a global best practice—Smart Transportation Pricing (STP)
Overview
Smart Transportation Pricing will provide new functionality and services through next-generation road-use charging and integrated transportation pricing. The objective is to create an urban development infrastructure that makes traffic flow more efficient and ultimately lowers emissions from vehicles and other transportation systems.
Conceptual Diagram of the Smart Transportation Pricing Communication Network
STP encompasses a set of technology-based pricing reforms to encourage more efficient travel behavior. In recent years, transportation pricing reforms—especially congestion charging—have gained consideration as a means of conserving energy and reducing both emissions and traffic congestion. This is the first step toward higher variable costs.
STP’s technology approach enables flexible, wide-area, time- and distance-based road-charging schemes, and features a universal mobility account as an integrated transportation payment system. STP incorporates global positioning system (GPS) transponders and onboard units (OBUs) installed in each vehicle to track when and where it is driven.
Key Features
- GPS and Wireless Technology
- Flexibility in Pricing Design and Deployment
- Integrated Pricing and Payment System
- Urban Mobile Communication Infrastructure
- Multiple-Use Metering
Benefits
- Reduces the carbon impact of personal car transportation on congested roadways
- Decreases traffic using wide-area, time and/or distance-based flexible road pricing
- Increases public acceptance of road charging by improving travel options and providing positive incentives for using more efficient modes of transportation
- Encourages a modal shift from personal to public transportation by using smart incentives linked with reward/loyalty programs
- Improves economic returns for cities by increasing transportation system efficiency and by avoiding the need to add capacity