Connected and Sustainable Mobility
Connected Urban Development Perspective
With the pervasive connectivity delivered by ICT, urban environments have the opportunity to develop city-wide platform for provisioning innovative services to its citizens, transport agencies, and private sector stakeholders.
Integrated Solution Approach
Although individual solutions may appear to provide only modest impacts, their combined benefits can be substantial. It is therefore best to implement mobility management strategies as an integrated program that includes both positive and negative incentives. For example, a particular program might include improving public transit services and increased road and parking fees, so travelers have better travel options and more incentive to use the most efficient mode for each trip. This integrated approach tends to increase public acceptability, as well as increasing program effectiveness and maximizing overall program benefits.
Integrating a comprehensive solution portfolio around incentives, encouragement, enforcement, and compliance enables the city to give more power of choice into the citizen’s hands, as well as improving municipal human and asset capital management. Combining innovative solutions, such as Personal Travel Assistant, into urban wide ubiquitous platform (rather than operating individual stand alone services) enables a city to maximize investment, continuously improve service quality, and positively affect the utilization of efficient transport options.
Integrated Approach for Connected and Sustainable Mobility

Strategic combination of package approach and ICT will accelerate urban mobility revolution, which will make the flow of both information and physical transport more sustainable. These options and incentives work together to create a more efficient transportation system, leading to a more productive and livable city.
CUD mobility solutions are:
Connected Public Transit (CPT)
- Is a set of information services intended to make public transit more convenient, comfortable and efficient
- Provides real-time information for better predictability and seamless transport connection
- Attracts more discretionary travelers who tend to be increasingly sensitive to service quality features such as convenience and comfort
Personal Travel Assistant (PTA)
- Provides travel information and support services through various channels
- Enables users to organize their work and social activities with optimal schedule and travel options in terms of Time/ Financial/ Environmental impact
- Provides dynamic guidance based on user’s profile and context using real-time information
Smart Transportation Pricing (STP)
- Is a set of pricing reforms targeting to reduce traffic and parking congestion
- Allows more flexible pricing by enabling area-wide, time and distance based charging schemes
- Increases the adaptability of integrated transport payment system using universal mobility account
- Encourages the modal shift from the personal vehicles to public or cleaner transportation


