Connected and Sustainable Mobility
Personal Travel Assistant in Seoul
Seoul PTA
The Seoul PTA pilot is launched in Seoul, South Korea, in conjunction with the Third Connected Urban Development Conference on May 21-22, 2009. Cisco has been working with the city of Seoul to develop PTA, along with partners in development and thought leadership. Initially, Seoul PTA will serve the Jung-gu and Jongno-gu districts of Seoul; citywide coverage will roll out later in the year.
Seoul PTA is available at topis.seoul.go.kr/pta, which can be accessed from any IP-enabled device.
Key Features
Seoul PTA incorporates “virtual assistant” features that provide transit guidance based on user preferences and trip context (for instance, whether time is more critical than expense for a particular trip), employing real-time traffic and public transportation information.
PTA consists of four key features:
- Personal Travel Planner
- Carbon Calculator
- Real-Time Router
- Transportation Information Service
Seoul PTA Shows Planned Personal Travel with Real-Time Traffic Information
PTA Feature Set for Pilot
| Feature | Description |
|---|---|
| Route and schedule information | Provides public transportation (bus, subway, etc.), route maps, and schedule information using easy search features. |
| Current travel conditions, alerts, and avoidance |
Offers real-time information on roadway and transit conditions; provides alerts when special problems develop on intended routes and recommends alternatives. |
| Travel optimization | Optimizes travel planning to minimize time and transportation/environmental costs based on user profile and context. |
| Transit vehicle arrival | Provides real-time information on when the next transit vehical will arrive at a stop or station. |
| Mapping and guidance | Offers information about nearby parking (automobile and bicycle), public transportation stops/stsations, and destinations. |
| Real-time location information | Uses electronic maps to tell individuals where they are; provides a record of personal mobility carbon footprint. |
| User travel analysis | Informs users of their travel activity in Kilometers/miles, costs, and impacts (CO2 emissions). |
| System analysis | Provides information on when, where, and how people travel to facilitate transportation planning. |
Source: Cisco IBSG Connected Urban Development and Victoria Transport Policy Institute, 2008